For many providers, opening an independent med spa means navigating six-figure to seven-figure startup requirements before seeing a single patient. Between securing a location, managing build-out decisions, assembling a compliant structure, staffing, branding, and marketing, costs can quickly climb into the hundreds of thousands, and in many markets, well into the millions.

Beyond the financial burden, many providers face another challenge: doing it alone.

Beauty is often described as subjective, but the way we perceive a face as harmonious, balanced, and attractive is rooted in science. Facial aesthetics is not guesswork or trend-following. It is a discipline grounded in anatomy, proportion, and the relationship between features over time.

At Citrus Aesthetics, we approach beauty as both a science and an art, guided by education, ethics, and a deep respect for individuality.

When done by a highly skilled provider who has significant anatomical knowledge, an eye for balance as well as full understanding of safety, results can be beautiful and natural. When done poorly, it can leave patients feeling unlike themselves. Overfilled areas, puffiness, unevenness, or a heavy look are concerns many people quietly carry after a filler experience that did not go as expected.

As we move into 2026, beauty and aesthetics are continuing to shift away from extremes and toward more natural results and collagen-stimulating treatments. Patients are no longer looking for quick fixes or dramatic changes. Instead, the focus is on care that feels thoughtful, sustainable, and aligned with real life.

Aesthetic treatments have become a great way for people to feel refreshed and confident in their appearance. While many patients are excited to explore options, there are common mistakes that can make the experience overwhelming or even stressful. Understanding these pitfalls and how to navigate them helps patients make smart, safe decisions for their face.

Jessica Cvetic PA-C, founder of Citrus Aesthetics, has always emphasized ethics and education over trends. Every patient’s journey is approached with care, and the focus is on building trust, clarity, and comfort throughout each visit.

As aesthetic treatments continue to grow in popularity, more people are asking an important question as we move into 2026. 

How do you choose the right aesthetic provider or the best med spa in Mission Valley for you?

If you have been exploring non-surgical ways to support facial structure, skin lifting and skin quality, you may have come across PDO threads or MINT threads. These treatments are becoming trusted and more discussed, but there is still a lot of confusion around what they are, who they are for, and what the experience is really like.

When most people think about cheek filler, they picture one of two things: beautifully lifted cheeks that brighten and balance the whole face… or cheeks that look a little too round, too filled, or just off.

The difference between those two outcomes is usually pretty simple. It’s not about how much filler is used, it’s about understanding facial anatomy, being intentional with placement, and choosing an injector who is highly trained with advanced techniques as well as foundational and anatomical knowledge. It is also important for your Aesthetic injector to prioritize natural and subtle results.

What actually happens during a lip filler appointment, and how do you make sure the experience feels safe, comfortable, and natural?

Here is Jessica’s honest guide to graceful aging, written for anyone who wants to feel more knowledgeable and empowered in their aesthetic journey.

Have you been dreaming about a better life for yourself as an aesthetic provider? The opportunity of a Citrus Franchise is about so much more than owning your own med spa. It’s about owning your time, your purpose, and your freedom.

We want to give you the power to be your own skin caretaker with the help of your natural beauty. Every single product is created to fit perfectly into your daily routine.

Thinking about PDO threads in San Diego but worried about surgery later? Discover what surgeons actually say and how Citrus Aesthetics guides wise choices.

The Citrus Med Spa Franchise bridges the gap with a proven, scalable model that helps medical professionals maximize profits, work ethically, and grow with confidence.