From San Diego to Your City: The Citrus Vision for Owning Your Med Spa Franchise

Citrus Aesthetics began with a simple but powerful mission: to bring ethical, client-first aesthetics, beauty and wellness to people who value natural, confident self-care. What started as a trusted med spa in San Diego’s Mission Valley has grown into a franchise, and the vision is clear: to replicate the genuine, empowering Citrus experience in your city.

Why the Wellness & Aesthetics Space Is An Excellent Investment 

The health and wellness industry is booming. 

According to the International Franchise Association, wellness concepts (including beauty and aesthetic services) continue to rank among the fastest-growing franchise categories. 

On a global scale, the wellness economy is projected to continue expanding, too. The Global Wellness Institute reports steady growth in spa-related services, reflecting strong consumer demand for non‑clinical, well-being–focused experiences.

Meanwhile, the medical spa market itself is on a steep trajectory. Research from Strategic Market Research estimates its size will nearly double by 2030, growing at a compound annual rate of over 11 percent. 

All of these point to a clear opportunity: people increasingly want accessible, high-quality aesthetic treatments and wellness, and a brand that can deliver what they need, without compromising on trust or experience.

What Makes Citrus Aesthetics Unique

Citrus Franchising is not just a path for your personal and career expansion as an aesthetic provider. It is a way to bring the Citrus experience into new neighborhoods, allowing more communities to connect with a brand that is already trusted and meaningful. This is how we are building something truly unique. Citrus is Planting Joy Worldwide.

• Brand Grounded in Trust & Relationships

Citrus has established its foundation on trust. A lot of care and time is given to every client. Citrus providers place the utmost importance on genuine interactions, creating an experience where the guest feels educated, comfortable, and supported throughout the process.

• A Balanced, Thoughtful Business Model

The Citrus Experience is not a one-size-fits-all approach. Every treatment is thoughtfully designed to match each client’s unique goals. This intentional approach creates a sustainable and scalable model that remains central to the company’s vision.

• Multiple Revenue Streams

Citrus is in the same league as many other flourishing health and wellness concepts. The diversity of sources is their strongest point; these are: memberships, skincare products, and a wide assortment of personalized aesthetic treatment services. This is the reason why the business is strong and profitable.

• Operational Excellence

In order to expand our operations while maintaining the same level of quality, we utilize intelligent systems that range from reminder messages for appointments to a fully incorporated EMR, POS, and CRM. These tech tools help reduce missed appointments, monitor the performance of franchises, and support each particular med spa in getting the best out of its operations.

• Franchisee Support & Guidance

We are not just giving away a name. Citrus Franchise owners are going to get complete training and support covering all aspects of the brand: training, operations, and continual mentoring. With this backup, the new locations can offer the same premium service and branding that has already been associated with Citrus.

The Business Case for Joining the Citrus Franchise

Here are some of the practical reasons why entrepreneurs are choosing to bring Citrus Aesthetics to their communities:

• Proven Demand: The med-spa segment is expanding fast. As noted, this industry is expected to hit nearly $50 billion globally in the coming years.

• Recurring Revenue: With models built around memberships, Citrus locations can cultivate stable, repeat business, a milestone many investors favor. 

• Scalability: Our infrastructure is designed for growth. From data tools to workflows, Citrus’s systems provide franchisees with a strong foundation.

• Strong Support Network: Building any business can be complex, especially in beauty and wellness. But with a franchise, you don’t have to go it alone. Citrus offers training, operations guidance, and marketing support.

• Smart Risk Management: Franchising allows expansion with a more balanced financial approach. As other med spa franchisors note, franchisees invest in the day‑to‑day operations, while the brand supports at scale.

How Citrus Preserves Its Integrity During Scaling

One of the biggest challenges in the growth process is maintaining the brand’s essence. For Citrus, this means:

• High Standards for Every Location: We thoroughly evaluate potential franchisees to make sure they are as committed as we are to kindness, quality, and relationship-based care.

• Continuous Training: Every new site receives training that focuses on both technical expertise and the soft, human-centered service that defines Citrus.

• Technology as a Partner: The operational tools not only make processes quicker but also help in maintaining the standard and keeping the franchisees connected with the core brand values.

• Responsible Growth Strategy: We want to grow in a manner that is not different from the present. It is not about taking over markets but rather making a positive impact wherever we are.

What This Means for Local Communities

For someone in your city, a Citrus location doesn’t just offer another “Corporate Med Spa.” It offers:

• A welcoming space where people feel respected, listened to, and encouraged.

• Access to a brand that balances wellness and beauty, without ever feeling clinical or impersonal.

• An experience backed by a proven, thoughtful business model, not a trendy pop-up.

And for franchise partners, it’s an opportunity to run a business that’s both financially sound and deeply meaningful.